Meet The Designer

Hi, I’m Jerica. A Canada based graphic designer.

Jerica Verleyen, RGD

Founder / Creative Director / Graphic Designer

+ Certified Registered Graphic Designer (RGD)
+ Advanced Graphic Design Diploma
+ Web Design Certificate
+ Marketing Diploma (In Progress)
+ Drone Pilot Certificate - Basic Operations

With several years of hands-on experience as a graphic designer, I bring a wealth of expertise to the table. Having worked for esteemed companies such as Cushman & Wakefield, Loblaw Companies Limited, Traces Screen Printing Inc, and Banja Solutions, I have honed my skills in graphic design, marketing, and web design. As a Certified RGD, I possess a strong foundation in design principles and adhere to industry standards.

Continuing my professional development, I am currently pursuing the McMaster Marketing Diploma, deepening my knowledge of marketing tactics and expanding my marketing experience.

A portrait photograph of Jerica Verleyen, She has wavy red hair with blond highlights, wearing a black blazer jacket, a white blouse with flowers and a silver necklace, She is smiling

The Design Process

From creative brief to finish line, we want to get to know your brand to make it shine.

  • We start every creative journey by getting to know your business, your brand, and most importantly, you. This understanding serves as one of the foundational elements of all our strategy and design work to follow. Learning about your unique vision allows us to identify marketing goals and appeal to your audience before approaching any creative or conceptual design work. We then weave your personality into our creative design to realize your vision.

  • Our collaborative approach to strategy building for graphic design, web design, and marketing projects involves understanding your business goals, target audience, and industry, working together to establish clear objectives, conducting research and analysis, and developing a custom strategy that guides all aspects of the work to ensure every creative decision is purposeful and effective in reaching your target audience.

  • We believe that the design phase of a project is where all the hard work starts to come to fruition. This is where we can finally bring our design strategy to life and create polished design concepts. We'll keep you in the loop by sharing these concepts with you throughout the process and welcome your feedback to make sure we're on the right track.

  • After we agree on the conceptual artwork, we move to the building and testing phase to bring your project to life, ensuring everything is functional and concerns are addressed before deploying the final design. We'll prepare artwork based on different standards and provide all assets and files needed to ensure your success.

  • We don't stop supporting you after launch. We provide a custom tutorial to help you manage your new website or marketing, and offer ongoing monthly website health check-ins, 24/7 uptime monitoring, and support to ensure the security and optimal performance of your marketing engine.

  • We follow strict professional and ethical standards in graphic design. As a member of the Association of Registered Graphic Designers, we uphold honesty, integrity, and fairness in all our dealings. We strive to create designs that are not only aesthetically pleasing but also effective and ethical, building long-lasting relationships with our clients to contribute to the growth and success of their businesses. Read our Code of Conduct.